Bushnell’s new PRIME™ family of optics answers basic necessities with straightforward features. PRIME is engineered for today’s hunters and shooters who crave simplicity, stability, and results.
PRIME optics combine fully multi-coated lenses and low dispersion glass with the durability needed for any hunt. It’s all backed up by our exclusive EXO Barrier™ coating for protection against rain, snow, fog, and other challenging elements. Bushnell’s newest family of optics ensure that you’ll always be primed and ready when the magic hour arrives.